The concept for our project is an RMIT exclusive Student Film Festival, run at The Capitol. The Film Festival will run over a 4-day period and include workshops run by industry professionals, networking opportunities, and the screening of the films. In order to execute our project, we are utilising both print and online media to disseminate information. Throughout our proposed 8-week roll out, the project utilises social media advertising (Facebook and Instagram), print advertising (hard-copy and digital posters at RMIT), online advertising (targeted advertising), e-mail promotions and a promotional video, in order to address the Capitol's issue of a lack of student awareness and engagement.