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About Us
ELIZA PURVES
I am a 2nd-year Professional Communications student at RMIT University with a major in Advertising. My professional interests include art direction, design, social media, marketing and creative writing. Once I graduate I aspire to work for a brand or publication in the fashion communications sector. I am primarily a visual learner with an endlessly creative mind and a fresh perspective. Because of this, I was responsible for the creative vision and artefacts on this project including all print, social media and online advertising, pitch and presentation slide decks and website design. A beneficial insight I gained from this campaign was how to express my own creative point of view under the specific branding guidelines we had to adhere to. This will prove useful if I decide to take on an advertising or marketing role in my future career, but also in any creative endeavour, I continue with.
TESSA BUTLER
Currently in my 2nd year in Professional Communication, majoring in Media. My interests lie primarily in film production and social media. Upon graduating I hope to produce, direct and create my own original screenplay in television form. Throughout this project, my main responsibility was initial research and report consolidation, which played to my personal strengths. In terms of my learning style, I am primarily a visual learner, I enjoy organising and developing projects that utilise my learning style, highlighted in my report compilation. The completion of this project allowed me to develop my teamwork and interdisciplinary skills and allowed me to understand the value of process and planning. The completion numerous artefacts that were essential to this project has allowed me to understand the components of a professional project, a skill I plan to utilise in my professional future.
JULIA TALIS
I am currently studying in my second year of Professional Communication at RMIT University with a major in Media. I’m interested in film, editing and creating. Once I graduate, I look forward to working with people, travel and starting an entrepreneurial venture. I am generally a kinaesthetic learner, but not purely reliant on this style of learning. Through this ICP project I intend to work collaboratively, be open minded and to do my part. My main role during this project was the video visuals (promo), Marketing (emails) and general support. The process of working primarily with the video media throughout this project, it has equipped me with an abundance of skills moving forward professionally.
STEPHANIE GEORGE
I am currently in my second year of Professional Communications and have chosen to major in PR. My professional interests include brand activation, social media and events. I hope to one day work in a PR agency that specialises in fashion and hospitality. My learning style is Observing, and I utilised my learning style throughout this project by offering different perspectives on our project. My main responsibility throughout this project was implementing our primary research in the form of surveys. Through conducting this primary research, it taught me the value of gathering accurate insights in a project, and with my interests lying in PR, this is something I have found highly useful.
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